Short answer
A domain is a website’s address on the internet, for example company.lv. It is registered for a set period and has to be renewed regularly. Choose a short domain that is easy to say and spell and relates to your company name; for the Latvian market .lv is usually used, for international ones .com or .eu.
How a domain works
A domain is a human-readable name that points to the server where the website lives. It’s registered through a registrar and paid for regularly — usually once a year.
How to choose
- Short and simple — easy to say on the phone and to type.
- No complications — avoid hyphens, digits and unusual spelling.
- Matches the brand — the company name is better than a long string of keywords.
- Ending — .lv for Latvia, .eu or .com internationally.
- Backup domains — if needed, also register similar variants or other endings.
Important
- The domain must be registered to the company, not to the developer or an employee.
- Turn on automatic renewal so you don’t lose the domain.
- An e-mail address on your domain (name@company.lv) looks more professional than a free e-mail address.
A domain and hosting are two different things — see what is hosting.