Short answer
For a simple business card — sometimes, yes. But AI-generated sites usually use a template, have generic texts, minimal SEO and no integrations, so they rarely bring in customers from Google. If your website has to work as a salesperson, it needs a well-planned structure, specific content and technical quality — AI can help build it, but it doesn’t replace strategy.
What an AI generator does well
- Quickly creates a site with a tidy layout.
- Writes the first drafts of the texts.
- Is cheap and needs no technical knowledge.
Where it falls short
- Design — a template repeated on thousands of sites.
- Texts — generic, without your experience, projects and numbers.
- SEO — one page, without separate pages for services and questions.
- Integrations — bookings, CRM and payments are usually missing or limited.
- Responsibility — who will fix it when something breaks?
The best combination
AI is a great tool in website development — for drafts, ideas, keeping content fresh. But a website that wins customers needs human strategy and well-thought-out development. We use AI in development and give our clients an AI agent to change the content themselves, but we build the site’s structure, design and SEO individually.